One of the most challenging aspects of becoming an entrepreneur is creating an effective pitch deck. The purpose of your initial presentation is to persuade potential investors to offer you a follow-up meeting, even though your ultimate aim is to raise money. Building that relationship requires carefully planning and organizing the elements of your pitch deck so they tell a compelling tale. Your pitch deck has to do more than just make a convincing argument for why investors should support your firm. It must elicit a strong emotional reaction.
In the same manner as a movie trailer reveals the major plot points without giving away the entire plot, a pitch deck does the same. There are ten distinct beats that should be present in a pitch deck. You make a sales pitch in your startup pitch deck. Its task is to pique the interest of investors and convince them to invest money in your startup or expanding company. The greatest investor pitch decks provide an engaging narrative about a startup’s goals and strategies, highlight prior investments and needs, and describe why the company will succeed.
It takes time and work to create an investor pitch deck that will get potential investors excited about your company. But don’t worry; you can learn all you need to about making a strong presentation right here.
- Whatever stage of fundraising your business is at, each of these subjects must be covered in your pitch deck:
- Your goals or missions
- The issue you’re addressing
- The magnitude of the market for the opportunity
- Your product and what distinguishes it
- Revenue and traction
- A record of your team’s effectiveness
- Additionally, each issue in your pitch presentation has to be supported with concrete statistics and insights that demonstrate how eager consumers are to pay for your offering. The objective is to create a balance between offering proof that inspires investor faith and piquing their curiosity with the future vision of your company.
What characteristics distinguish a strong investor pitch deck?
Keep your audience in mind
The key to developing your investor pitch deck is understanding who you’re presenting to and what they’ll be searching for. Will they comprehend, for instance, the market opportunity you represent and the problems your product or service addresses? Depending on this, you’ll need to set the scenario with a certain level of specificity.
Adjust the pitch deck for the intended audience
No one size fits everyone. If you do decide to create a master investor pitch deck, it is crucial to carefully adapt it to the requirements of various audiences and presentation forms. Here are our best recommendations for various pitch deck types:
- Email pitch deck
- One-to-one pitch deck
- Group Investor’s pitch deck
Establish the appropriate tone for your audience.
Establish the appropriate tone of voice for your audience and your goods. However, this does not imply being uninteresting; allow your individuality and ingenuity come through. For example, you may adopt a different attitude for angel investors as opposed to larger institutional investors. Tone and substance might also vary depending on the audience.
Keep it short
Did you know that on average, investors only take 3 minutes and 44 seconds to study a startup pitch deck? So, keeping it brief is crucial. To assist the reader grasp the story you’re delivering, try to reduce your pitch deck to no more than 15-20 pages and utilise images rather than pages crammed with words. In order to grab the attention of the busiest investors, it is also worthwhile to write an executive summary that is one page long. Keep in mind that this is a pitch and not a lecture on your whole company idea.
Utilize these pitch deck tips to succeed in your next fundraising campaign. You’ll have a better idea of the resources you currently have and the holes you still need to fill once you start outlining your main slides. Keep in mind that the fundraising process is iterative. Even after you’ve approved your pitch deck, you’ll probably need to update it in the future with fresh material or modify it for a particular audience.
