You have a fantastic company concept, but you need money to make it a reality. Your startup pitch deck to investors at this point will either make or destroy the success of your company. You’ve been reading articles about businesses that raised enormous money at absurd valuations. Wonderful, how difficult can it be? You have a fantastic company concept, but you need money to make it a reality. Your pitch deck to investors at this point will either make or destroy the success of your company. You’ve been reading articles about businesses that raised enormous money at absurd valuations. Wonderful, how difficult can it be?
Let’s stop now and take a deep breath. Even though you are a pioneer and a visionary, it’s crucial to begin with realistic goals. Investors probably won’t start dumping cash on you as soon as you finish your startup pitch deck. Not a fairy tale, this. Those seeking funding have likely attended dozens, if not hundreds, of meetings before, and some of them have gone through this process with one or more businesses. The goal is to get your foot in the door so the investor wants another meeting so you can go into further detail, not to leave the meeting with a huge check. Your chance to make a terrific first impression that might launch your exciting journey is in your pitch deck. The fact that 99% of pitches are rejected for funding is the true issue. Because investors hear so many proposals, it might be challenging to stand out in their minds. Your goal should be to make it as simple as possible for them to accept a meeting request. You can achieve this by telling a story during your investor pitch deck to make yourself more memorable. Entrepreneurs are also people, and humans are hardwired to appreciate tales. Here are some fundamentals of early stage pitch deck design for entrepreneurs.
- An overview – The pitch deck should be introduced on the first slide, which should also briefly and simply describe the nature of the company. Companies generally compare their products and services to those of another well-known company on their opening slide,
which also includes a unique value proposition. - Issue – A challenge the target market of the firm is facing must be described in the pitch deck. This information will show how important your product or service is to the market.
- Target market – A target market is a collection of people who have something in common. Every service or product has a target market, and yours needs to be highlighted in your investor pitch deck. Provide details on the market opportunity for your business to prosper
in this environment as well as the competitive landscape in which it operates. What is the size of the market for goods and services similar to those that the company provides? - Solution – The slide describing the solution should describe how the company addresses the issues that your target market is experiencing. The most effective way to communicate this knowledge is through storytelling; share relatable accounts of consumers who have used
these things to enhance their lives. Support those claims with descriptions and illustrations of the products or services in question, such as images, screenshots, or even video of a live demonstration. - Investments and funds – Entrepreneurs occasionally create a pitch deck but overlook a crucial detail: the sum of money required to fund the idea. Provide that information and specify how the funds will be used to help the business achieve its objectives. This justification will win over investors’ trust, which is crucial.
Book a consultation with Ekaa Pitch if you want a professional evaluation of your current investor pitch deck.
