Design is all about making something appealing. When designing something, you’re devising a new way of doing things. This new way could be an approach to information architecture, the visual design of an application, or even just how your website should look. Today we’ll be looking at some of the basic principles behind the design, which are:
What Are the Principles of Design?
Design is the process of creating something from nothing. It means making a plan, formulating a concept, and then creating the physical manifestation of that idea. Designers have to have an eye for design as they are responsible for the look and feel of their projects.
Balance – Balance is about harmony. Harmony is the result of balance. A good design balances the elements on either side of it so that they relate to each other in an orderly way. When elements are balanced, they look like a whole. They create a feeling of order and predictability.
Contrast – Contrast is about difference; it’s about finding the correct elements to put together to create contrast. The contrast makes things stand out from one another and helps us focus attention on them. It can be used to make a design more exciting or memorable, but it can also make it harder to see details or get lost in a complex design.
Emphasis – Emphasis is about making something stand out. Emphasis means making something noticeable and noticeable by itself, as opposed to by comparison with something else (like contrast). An emphasis might be visual or verbal, but it always has some visual or verbal impact on the viewer.
Repetition – In pitch desk design, repetition uses a pattern to create balance, harmony, and unity. For example, it can be found in how a color or shape is repeated to create a sense of rhythm and movement. The repetition of elements also creates balance and harmony with other designs in space by creating visual connections.
Hierarchy – The idea behind hierarchy is to create a visual hierarchy using a series of graphic elements that create a cohesive look and feel. This can be done in a variety of ways.
White Space – White space refers to space between elements on your page, which gives it structure and organization. White space can be created using negative, positive, or both at once. The idea behind white space is to avoid having too much white space on your page; too much white space can cause the eye to get lost or confused when reading or viewing it.
Unity – Unity refers to the relationship between elements on a page or screen and their placement relative to one another within your pitch desk design. For example, you can have unity when you have images with text near them, text with images near it, etcetera.
Conclusion
The principles of design are your basic building blocks for creating effectively communicating designs. Without them, you are just guessing what will work best for you and your clients. Plus, these principles can be used in any design process you may have, whether you pitch desk design websites, logos, print materials, or packaging.