We’ve all wondered how we can pitch an idea to investors and if you’re an entrepreneur you’ve wondered and prepared a lot more than just searching on Google for pitch decks. But what is a successful pitch deck? How do we create a pitch that’s the best of all worlds? Certain tactics to it include adding 10-15 slides that have things like the actual problem, the solution, marketing plan, financial forecast, competition, user persona among others. To give you a broader perspective on creating the best investor pitch deck, we’ve taken 50 best pitch deck examples from all over the globe. Let’s start with them.
1. AirBnb
Airbnb’s pitch is shared as an example of the perfect pitch in many blogs. And rightly so, the creators have picked the exact things every investor wants to know. Starting with the logo, tagline, moving to the problems in 3 points, the solution & its benefits, market size, business model and projection in pie charts, competitive advantage, and the requirements.
AirBnb Pitch Deck
2. Uber
Uber’s pitch deck, although quite simple, talks more about the pain point in the cab industry. They presented themselves as a 1 click cab service back in 2008 which was only dreamable at that time. Besides the usual, there’s one thing that they did additional, i.e., mentioning what are the things that they’ve done so far to make uber cab ready to expand at a vast scale.
Uber Pitch Deck
3. Shopify
Shopify’s investor pitch deck has a unique number, i.e., the number of slides. Unlike the common 10-15 slides following, Shopify’s pitch deck had 29 slides and they had animations, text in detail. But there’s also the fact that Shopify has a complicated business that needs to be passed in detail. When they went for the round, they already had multiple businesses.
Shopify Pitch Deck
4. LinkedIn
When going for series B funding, LinkedIn presented a very different type of investor pitch deck. Rather than sticking to the default template, LinkedIn moved to a different approach by presenting how their business is in line with modern advancements in technology. They did this by comparing the old way of doing things and the new way of doing things, this turned out to be a massive success. They raised $10 million during this year.
Linkedin Pitch Deck
5. Tinder
Did you know Tinder was named Matchbox during its earlier days? They dumped the traditional pitch deck template and created what you could say an elevator pitch. The problem-the solution-the design. Just that and the idea was so brilliant that they beat all charts in just 3 rounds of funding.
Tinder Pitch Deck
6. Coinbase
Cryptocurrency came into the limelight recently but Coinbase became quite popular during its starting years itself. So much that it raised $600K in funding back in 2012 itself. In its pitch deck, it showed how difficult it was to trade and store BTC back in 2012 and how it helped make it easier. That was enough to get it funding.
Coinbase Pitch Deck
7. Dropbox
Cloud storage was a massive change in technology for us and it’s a change no one complained about. Dropbox’s pitch deck presented the problem in pictures making the investors feel the problem, a lot of computers, hard disks, USBs, CDs, etc. while their solution was physically absent. They had a great edge over competitors, and they presented it beautifully using a comparison table in the pitch deck. The company has raised about $1.7 Billion in funding until now.
Dropbox Pitch Deck
8. Buzzfeed
The idea of BuzzFeed was to provide news to people by helping other people create the news. Although sometimes the question of authenticity arises, the idea was very unique. In the pitch deck, Buzzfeed showcased the way content was going to change and how users will contribute to the growth. It managed to raise $3.5M using this pitch.
Buzzfeed Pitch Deck
9. Snapchat
Snapchat’s pitch deck was not of the usual type. It was full of graphics, screen mockups, and the best part was how they presented “deleting things” to be the core idea of their business. However, they did not ask for the amount of funding they needed, quite a bold move putting the ball in the investor’s court.
Snapchat’s Pitch Deck
10. YouTube
If a basic or simple pitch deck is a thing, youtube’s pitch deck is probably the sponsor of it. The pitch deck had zero animations but still did the job as it was rich in facts that were needed to the investors.
Youtube Pitch Deck
11. Facebook
Within 20 years of its launch, Facebook has become one of the top companies globally. The pitch itself was very elaborative and had details broken down to the tiniest bit.
Facebook Pitch Deck
12. Foursquare
Foursquare used the slides to present the whole business model to investors. They focused on using the slide to present the whole business model to clients.
Foursquare Pitch Deck
13. Instamojo
A payment gateway in India that got a decent amount of funding by presenting how it can help users analyze their income sources and track their sales.
Instamojo Pitch Deck
14. Heyday
Heyday focuses on helping sellers keep in touch via the instant messaging option. The company brilliantly promoted this in their pitch deck by presenting how connecting with people has changed over time. They also included design mockups of their interface.
Heyday Pitch Deck
15. Headset
Working in the cannabis industry which as of now is not legal in India. This company has secured funding of about $14 M. to date. The company provides different products that can help cannabis product-based producers connect with clients and resellers more easily, based on big data and ML.
Headset Pitch Deck
16. Dutchie
The company is a marketplace for the sale and purchase of cannabis and it operates in countries where cannabis is legal. 10% of the global sale made in cannabis is done via this platform and they have boasted it nicely in their pitch deck.
Dutchie Pitch Deck
17. Deepgram
Deepgram did what others don’t in their startup pitch deck. They described their business and its need in detail using the first half of the pitch slides. They help companies with AI speech recognition making their process and customer handling much easier.
Deepgram Pitch Deck
18. Cedar
This startup focuses on enabling better payment transparency and a mediator for payment of hospital/medical bills for customers. In their pitch deck, they have elaborated on how their primary product Cedar pay is doing and how they plan to set up a cedar suite. If you notice the pitch deck is missing competitors/marketing plans etc. but it has so much info about the market and the product, that it worked for the company.
Cedar Pitch Deck
19. bright.MD
This startup focused brilliantly on comparing the present scenario to the post scenario (after using the bright. MD application). The present problems and the problems solved by the startup are very clear in the slides and they have also mentioned the publishers that have accredited them. This startup secured about $16.7 million of funding.
bright.MD Pitch Deck
20. Apteo
The company provides a product that can help finance professionals make better decisions on managing internal data and lending using data analysis and data management. Although the idea sounds like just another CRM, they presented it elaborately in their pitch and hence they secured funding.
Apteo Pitch Deck
21. Hometalk
Although Hometalk existed as a community to help people redesign their homes, it wanted to convert into a marketplace to help people buy all the necessary tools for DIY home improvement. They created a pitch deck that boasted their traffic achievements and then their goals, thus securing funding easily.
Hometalk Pitch Deck
22. TransferWise
This company has become quite popular now, but when it was launched it was just another fintech company. But, they created a pitch deck that pinpointed the problem of peer-to-peer fund transfer without hidden fees and hence secured funding easily. Their template was the default template that everyone suggests.
TransferWise Pitch Deck
23. Launchrock
Launchrock was launched as a platform that could help new companies gain massive attraction employing amplification and digital publicity. They designed their pitch deck very creatively and showed how much they have already achieved without any funding.
Launchrock Pitch Deck
24. Contently
The platform presented itself as the number 1 content marketing agency. In their pitch deck they presented how content marketing is changing traditional marketing and the growth they’ve seen, they will see using forecasts. The graphs, pie charts, present information in a clear manner hence this slide helped them secure funding.
Contently Pitch Deck
25. Monzo
Monzo did something unique, they didn’t present a problem in the pitch deck, instead, they presented how they are making a better system than traditional banking. A truly digital system and always on the move.
Monzo Pitch Deck
These are the 25 best pitch deck examples with explanations on why they are the best or what makes them unique.
Here are 25 others for you to check out by yourself.
26. Aircall
Aircall Pitch Deck
27. WeWork
WeWork Pitch Deck
28. Holloway
Holloway Pitch Deck
29. Wonderlist
Wonderlist Pitch Deck
30. Oscar
Oscar Pitch Deck
31. Zestful
Zestful Pitch Deck
32. 1906
1906 Pitch Deck
33. Pendo
Pendo Pitch Deck
34. Databook
Databook Pitch Deck
35. Equitybee
Equitybee Pitch Deck
36. Revolut
Revolut Pitch Deck
37. Barcoo
Barcoo Pitch Deck
38. Front
Front Pitch Deck
39. Almanac
Almanac Pitch Deck
40. Buffer
Buffer Pitch Deck
41. Square
Square Pitch Deck
42. Peloton
Peloton Pitch Deck
43. Alan
Alan Pitch Deck
44. Farewill
Farewill Pitch Deck
45. Intercom
Intercom Pitch Deck
46. MySql
MySql Pitch Deck
47. Atomwise
Atomwise Pitch Deck
48. Aceup
Aceup Pitch Deck
49. Rocket Internet
Rocket Internet
50. Fyre
Fyre Pitch Deck
We hope you find ideas and learn why, how these startups secured funding, what was so unique that helped them secure funding to grow.
